Tags are short, colored labels you can attach to a guest contact — VIP, Repeat, Press, Allergy, anything that helps your team scan a list and immediately spot what matters. Hello Hotel has two places to manage them: directly on a contact, or across all contacts at once.
The fastest way to tag (or untag) a guest is from their contact panel:
Open the conversation or contact
In the right-side detail panel, find the Tags section
Click + Add tag to attach an existing tag, or type a new tag name to create one on the fly
Click the x on any tag chip to remove it from this guest
Newly created tags appear in your tag catalog immediately — they're available to every contact and to the Guest Tags condition in your automations.
When you need to manage tags across all contacts (not just one guest), open the Manage Tags dialog from Contacts → Manage Tags. The dialog shows every tag in your account along with how many contacts use it.
From here you can:
Rename a tag — updates the label everywhere it's used. Useful when you decide "Vip" should be "VIP" or "loyalty" should be "Loyalty member."
Recolor a tag — pick a new color so important tags stand out at a glance in the conversation list and contact panel
Delete a tag — removes it from every contact that has it, in one move. The dialog shows the usage count before you confirm, so you know how many contacts will be affected.
Good to know: Renaming a tag keeps it attached to every contact that already had it — the label just changes. Deleting a tag, however, is destructive: it removes the tag from every contact. There's no undo.
Tags are first-class triggers and conditions in the automation builder:
The Guest Tag Added trigger fires when a tag is added to any contact. Pair it with an action to send a welcome message to anyone tagged "VIP," for example. See Guest Tag Added Trigger.
The Guest Tags condition checks whether the guest has one or more tags. See Using Conditions.
The Add Tag and Remove Tag actions let an automation modify a guest's tags as part of a workflow. See Using Actions.
Together these make tags a useful coordination layer between manual classification and automated behavior.
Use a small, consistent tag vocabulary. A handful of meaningful tags is more useful than dozens of overlapping ones. Pick a naming convention (VIP, Repeat, Allergy, Press) and stick to it.
Recolor sparingly. Color works best when only a few tags use it — if every tag is bright, none of them stand out. Reserve color for the tags your team needs to spot at a glance.
Check usage before deleting. The Manage Tags dialog shows how many contacts use each tag. If the count is high, you may want to bulk-recategorize before removing.
