Campaign registration is the second step of 10DLC compliance. After your brand is approved, you register a messaging campaign that tells carriers what type of texts you'll be sending. Hello Hotel handles most of this for you — the campaign type and technical details are pre-configured so you can focus on two things: your Terms of Service and your Privacy Policy.
In the 10DLC framework, a "campaign" isn't a marketing blast — it's the registration of your messaging use case with carriers. It answers the question: "What kind of texts will this business send?"
For Hello Hotel, your campaign is registered as Customer Care / Reservation Updates. This is a specific campaign type designed for one purpose: service-oriented communication between your hotel and your guests. It covers check-in instructions, reservation confirmations, responses to guest questions, operational updates, and general guest service communication.
This campaign type does not cover marketing, promotions, or sales messaging of any kind. It is strictly for customer care — the day-to-day texts that help you run your hotel and take care of your guests. Marketing campaign support is something we're actively working on — you can follow the progress on our product roadmap.
When you reach campaign registration in the wizard, most of the technical fields are already filled in on your behalf. You don't need to write message descriptions, configure keywords, or set up auto-replies — Hello Hotel handles all of this based on the standard hotel use case.
Hello Hotel pre-configures every detail of the campaign based on the hotel customer care use case. Behind the scenes, your campaign includes:
Use case: Customer Care
Message description: Booking confirmations, service updates, and customer support messages to hotel guests
Sample messages: Check-in confirmation, room ready notification, and post-stay thank you
Opt-in/opt-out keywords: START, STOP, and HELP with appropriate auto-replies
Consent model: Guests provide their phone number during booking and agree to service-related messages via your Terms of Service
You don't see or edit these fields — they're submitted automatically when you complete the wizard. We've set them up specifically for how hotels communicate with guests, so the registration is tailored to your use case from the start.
The campaign wizard walks you through two things:
The wizard provides SMS consent language for you to add to your hotel's Terms of Service. This language covers guest consent to receive text messages, opt-out instructions, and data rate disclosures — everything carriers require.
Copy the text from the wizard, add it to your Terms of Service page on your website, and paste the URL to your Terms page in the wizard.
If your hotel doesn't have phones in the rooms, check the box at the top of the page — the wizard will include an additional paragraph explaining that the guest's mobile device is the primary way to reach the front desk.
The wizard also provides text messaging policy language for your Privacy Policy. This covers how phone numbers are used, that messages are transactional (not promotional), and that mobile information won't be shared with third parties.
Copy the text, add it to your Privacy Policy page, and paste the URL.
Once both URLs are entered, click Setup complete — submit my campaign for verification.
Your campaign enters carrier review. This typically takes 1–5 business days after your brand is approved. You can track the status under Settings → Messaging Compliance.
Once both your brand and campaign registrations show as Approved, you're cleared to send text messages.
When your campaign is approved, carriers assign a trust score that determines your messaging throughput (how many messages you can send per second). New registrations start with a standard throughput level that's more than sufficient for typical hotel operations.
If you're sending high volumes — like texting all arriving guests at once — you may hit throughput limits. Messages won't fail, but they'll queue and send gradually rather than all at once. For most hotels, this is never an issue.
Update your Terms and Privacy Policy before submitting. Carriers check the URLs during review. If the pages don't include the SMS language yet, your campaign may be rejected.
Don't skip the room phones checkbox. If your property doesn't have in-room phones, checking this box adds important context to your Terms of Service copy that explains why SMS is central to the guest experience.
This is a one-time process. Once your campaign is approved, you don't need to re-register unless your business information changes significantly.
Campaign registration can't start until your brand is approved. You can begin the wizard, but it won't be submitted for carrier review until your brand clears. Plan for the total timeline to be roughly 1–2 weeks from start to fully approved.
